Storyteller and Innovative Executive Creative Lead with 16+ years experience in advertising, entertainment, social content, video production, and interactive design. I’ve had the opportunity to lead creative initiatives in Shanghai, Hong Kong, launched new cruise ships and assist in creatively launching new resort in Hawaii. I've collaborated and crafted domestic campaigns and new initiatives within Central Florida. I’ve traveled the world and have worked with various vendors, creative and executive partners to drive business results and move the needle to meet performance goals. My specialty is in building talented teams to tackle large creative problems. I enjoy pairing the best people to the task and allowing them to thrive. I have a strong belief that, powerful ideas combined with beautiful design can create meaningful and impactful brand experiences.
Lead integrated teams of designers, artist, copy writers and art directors. Guiding creative to meet business needs and consumer demand. Lead and managed integrated media campaigns and big organizing ideas across current and emerging media platforms including but not limited to big campaigns, broadcast, and digital. Lead, guide and manage large internal and external projects. Partner and lead the creative process from brief to ideation to production for the marketing organization including overall creative support to marketing initiatives in the organization. Guide teams and partners with management style that allows for "blue sky" and innovative thinking. Key lead and creative guide to lines of business that drive visitation and incremental growth in marketplace (Disney Consumer Products Games & Publishing, Disney Springs, Diversity & Inclusion, Black Consumer, Storyliving by Disney)
Group Creative Director
6/2021 - Present
Disney's Yellow Shoes Creative Group
Celebration, FL
Lead integrated teams of designers, artist, copy writers and art directors. Guiding creative to meet business needs and consumer demand. Lead and managed integrated media campaigns and big organizing ideas across current and emerging media platforms including but not limited to big campaigns, broadcast, and digital. Building and leading internship program and teams across east and west coast of Yellow Shoes Organization. Executing and delivering on high quality creative that moves the business. Lead, guide and manage large internal and external projects. Partner and lead the creative process from brief to ideation to production for the marketing organization including overall creative support to marketing initiatives in the organization.
Creative Director
8/2016 - 6/2021
Disney's Yellow Shoes Creative Group
Celebration, FL
Key lead creative lead for marketing and advertising initiatives for Hong Kong Disneyland. Working with integrated Communications teams, Social, Operations, Merchandise and Production. Lead campaigns and launches within local and marketplace. Including but not limited to multi-faceted campaigns (OOH, Radio, Streaming and social). Immersed in culture and Resident of Hong Kong for 6 months. Immersed in culture and international markets. Worked with vendors and local teams to meet business needs for parks and resorts. Partnered with executive creative leadership to maintain and grow external agency relationships to deliver exceptional creative content and to ensure maximum utilization of staff and freelance resources. Delivered on largest launch of new brand characters that lead to spike in visitation and social activations and interest in Hong Kong Disneyland visitation for the Summer.
Creative Director (Hong Kong)
4/2018 - 9/2018
Disney's Yellow Shoes Creative Group
Celebration, FL
Lead creative initiatives for the launch and grand opening of Shanghai Disneyland Resort. Resident of Shanghai, China for 5 months lived and immersed in culture and corporate cultural experiences leading to work that would resonate with key consumers and fans of brand. Worked with local teams and vendors to support international Parks and Resorts needs. Executing and delivering on high quality creative that moves the business. Leading large internal and external projects and multi-channel campaigns. Partnered with executive creative leadership to maintain and grow external agency relationships to deliver exceptional creative content and to ensure maximum utilization of staff and freelance resources.
Creative Director (Shanghai)
3/2016 - 6/2016
Disney's Yellow Shoes Creative Group
Celebration, FL
Create campaign concepts and ideas spanning from online, collateral, out-of-home and photography and video capture for Walt Disney World Parks and Resorts. Interact daily with brand managers, account management and production teams to ensure desired result. Creative conceptual lead for Disney Cruise Line, disney Weddings & Honeymoons and other disney branded offerings.
Art Director/Senior Art Director
11/2005 - 2/2015
Disney's Yellow Shoes Creative Group
Celebration, FL
Assisted various businesses and companies with creative concepts and design as they relate to interactive, print, and web based medias on a project per project basis. (Clients: JW Thompson, NewsMax Media News, Ronin Advertising, Miami Herald, G.L. Homes, Soffer Adkins, Lone Group Advertising)
Owner/Freelance Art Director
6/2005 - 11/2005
Dangle Design
Pompano Beach, FL
Lead Art Director for NationsHealth Campaign. Designed national health campaign for major health distributor and launch of Medicare Part D Campaign. Assisted with creative brainstorms and marketing strategies for overall campaign. (Collaborative Clients: Nextel, NationsHealth Campaigns, Medica Direct, Red Step Production Studios)
Art Director
5/2005 - 6/2005
First Marketing
Pompano Beach, FL
Design strategies and concepts for Walt Disney World brand. Work as part of the creative team.Conceptualize and produce concepts for print, web and multimedia aspects of company.
Intern Art Director/Junior Art Director
6/2004 - 5/2005
Yellow Shoes Creative Group
Celebration, FL
Education
Savannah College of Art & Design
Savannah, GA - May 2010
M.A. Graphic Design + Interactive Design Studies
Florida A&M University
Tallahassee, FL - May 2004
B.S. Graphic Design
Awards
2017
Gold Addy, Shanghai Press Invitation
2016
OBJ Top 40 Under 40
2015
Gold Addy, Imagination Brought to Life Videos
2014
Gold Addy, Mine Train Press Invitation - New Fantasyland
Silver Addy, La Nouba Campaign
2010
Best of Show Orlando Addys 2010 - Art Direction, Disney Cruise Line VPD
Regional Gold Addy 2010 - Art Direction, Disney Cruise Line VPD
2009
AdColor Rising Star Recipient
2008
AdColor Nominee
2007
H&M Retail Designer - Winner
District Gold Addy - Copywriting, World of Disney Window Shopping
Regional Silver Addy - Copywriting, World of Disney Window Shopping