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Awaken Summer - Press Invitation

Summer at Walt Disney World always calls for new and exciting attractions and offerings, the Summer of 2016 was no different in that it offered the sneak-peak of Avatar, first-views at Disney’s Animal Kingdom Rivers of Light, a new Star wars Area at Disney’s Hollywood Studios and more throughout all 4 Theme Parks. And to excited the media, a kit was composed to get them excited of all that they would soon be able to see and experience at the Awaken Summer Media Preview.

 

Given the out-of-this world offerings, the piece utilized a galactic look to bring to life the StarWars feeling throughout. The use of lenticular allowed each of the attractions to come to life prior to media arrival allowing for anticipation of seeing the real thing this summer.

 

Creative Director: LaTanya Beauregard

Art Director: Andrea Bennett

Copywriter: Kevin Zengel