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Creative Ask:
Develop a Save the Date invitation for the special upcoming reveal of the Seven Dwarf Mine Train attraction at Walt Disney World Resort in Magic Kingdom. This invitation should excite the media about the upcoming event at Walt Disney World Resort.
Creative Execution:
Hidden Deep within the Magic Kingdom is one gem of a news story just waiting to be unearth. To celebrate the grand opening of the Seven Dwarfs Mine Train (and the Disney Gems) we invite members of the press to exchange their reporters' hats for miners hats and "Dig Deeper" into the enchanted mine where one million diamonds shine.
This project was crafted with the core thinking being about the Mine and the Dwarfs and the adventures that the story of the Snow White and the Seven Dwarfs evokes. As we looked at the concepts to share with media what rose to the top were a piece that would feel as if it came from the Dwafs themselves, their mining company. Package in a wood crate box, the feeling of the attraction was brought to life with a note book, pen to track the media’s daily gems that they would find throughout the media press event, a map to guide them thru new fantasyland and unique vintage tickets that would allow them to gain access to the attraction as well as each day of the media event.
Creative Director: LaTanya Beauregard
Art Director: Sarah Swenson
Copywriter: Diana Broast/January Holmes